Writing for Wall Street Technology Organisation, director of product marketing at Riverbed Technology Nik Rouda explained video is a cost-effective way for global firms to run communications via the internet.

However, transporting video files can "create tremendous network bottlenecks and strain", he noted, suggesting WAN optimisation as a solution.

Mr Rouda said that by reducing the use of bandwidth, the solution can lower the negative impact video consumption has on a network.

Furthermore, combining WAN optimisation and other distribution solutions "can reduce video traffic by as much as 98 per cent with a variety of techniques including stream splitting for live content and deduplication of recorded file transfers," Mr Rouda continued.

Earlier this year, LifeSize introduced a new 16-port modular video conferencing product to provide companies with a high definition solution that can add capacity as demand grows. To find out how LifeSize and Riverbed can help you, call 01761 241695, quoting 'effective video conferencing'.